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Up and Coming Trends in Digital Video Advertising by Ben Lifshits, Woobi

Author: Ben Lifshits, COO, Woobi Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing.   As consumers venture even further into online and mobile channels, more and more brands are jumping on board and adjusting their marketing budgets accordingly. In the US, nearly three-quarters of marketing and media buying
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Reaching Positive ROI on Mobile User Acquisition, Across Various Channels By Performance Revenues

Paid User Acquisition is used by most companies, big and small, to grow their user base, climb up the store charts and reach the masses. However, navigating the paid user acquisition sea is a tricky challenge, which requires a successful strategy.

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Mobile Advertising – The Joy of Going Native By Dale Carr, Leadbolt

By Dale Carr, Founder and CEO of Leadbolt. It’s no surprise that mobile advertising spend is continually on the rise, as mobile devices now represent the most relevant screen in our daily lives. So much so, that next year TV advertising will no longer account for the majority of advertising dollars spent in the United
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Interview – Key Points of Mobile Startups & Future of Mobile Ad Industry by Venkatesh CR, CEO, ADATHA

To kick things off, tell us a little bit about ADATHA & its core offerings. ADATHA is a Mobile Ad Network which enables advertisers to reach to right audience with advanced targeting and performance optimisation techniques, and publishers to boost their revenue through customised monetisation options and ad campaigns.

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Interview – Future of Mobile Marketing with Macarena Cenalmor, Mobusi

Macarena Cenalmor,  VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization.  Macarena has more than 8 years experience working in the online sector.  Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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Interview – Future of Mobile Ad Network Platform and App Monetization by Jitesh, Tappx

Jitesh Bisht of Tappx, Business Head, India Office has 5+ years of experience in mobile advertising, analytics, business operations, consulting and product management. He has managed national and multinational clients ranging from sports, news, social content publishers to top grossing game developers on Android and iOS stores. Currently, he is heading the India office for Tappx and
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Interview – ASO Strategies & Keyword Optimization by Laurie Galazzo, AppTweak

Laurie is Inbound Marketing Manager at AppTweak. Passionate about new technologies and apps, she loves finding new ideas to spread valuable content on App Store Optimization and App Marketing. She’s in charge of the company’s blog, crafting articles helping users to increase their app downloads and rankings. She’s also at the head of the ASO
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Instal Launches Appkit: The Brand New Tool For Publishers

If you’ve developed a mobile app, you have undoubtedly run into the issue facing app developers everywhere: how to monetize. Mom-and-pop apps to tech giants like Facebook, and everything in between, are grappling with how to maximize their mobile earnings. The most obvious way — charging users per download — can be the least effective,
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How To Increase The Conversion Rate – ASO Tricks & Tips by Dominick Wojtas – Project Manager, Messapps

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store? To help you boost your app marketing strategy (along with your app store ranking!), Dominick
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