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Interview – Key Points of Mobile Startups & Future of Mobile Ad Industry by Venkatesh CR, CEO, ADATHA

To kick things off, tell us a little bit about ADATHA & its core offerings. ADATHA is a Mobile Ad Network which enables advertisers to reach to right audience with advanced targeting and performance optimisation techniques, and publishers to boost their revenue through customised monetisation options and ad campaigns.

Mobusi

Interview – Future of Mobile Marketing with Macarena Cenalmor, Mobusi

Macarena Cenalmor,  VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization.  Macarena has more than 8 years experience working in the online sector.  Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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Interview – Future of Mobile Ad Network Platform and App Monetization by Jitesh, Tappx

Jitesh Bisht of Tappx, Business Head, India Office has 5+ years of experience in mobile advertising, analytics, business operations, consulting and product management. He has managed national and multinational clients ranging from sports, news, social content publishers to top grossing game developers on Android and iOS stores. Currently, he is heading the India office for Tappx and
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apptweak

Interview – ASO Strategies & Keyword Optimization by Laurie Galazzo, AppTweak

Laurie is Inbound Marketing Manager at AppTweak. Passionate about new technologies and apps, she loves finding new ideas to spread valuable content on App Store Optimization and App Marketing. She’s in charge of the company’s blog, crafting articles helping users to increase their app downloads and rankings. She’s also at the head of the ASO
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Instal Launches Appkit: The Brand New Tool For Publishers

If you’ve developed a mobile app, you have undoubtedly run into the issue facing app developers everywhere: how to monetize. Mom-and-pop apps to tech giants like Facebook, and everything in between, are grappling with how to maximize their mobile earnings. The most obvious way — charging users per download — can be the least effective,
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How To Increase The Conversion Rate – ASO Tricks & Tips by Dominick Wojtas – Project Manager, Messapps

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store? To help you boost your app marketing strategy (along with your app store ranking!), Dominick
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mobidea

A Mobile Marketer’s Worst Fear & Ways To Overcome It – Francisco, Mobidea

Every industry has its common challenges. In mobile marketing, connecting authentically with customers is a biggie. There are devices, and often thousands of miles, between you and your customers. If you could climb through these devices to speak directly to them, you might. Since we haven’t yet built that sort of tech, the challenge is
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appreciate

Interview: Evaluating The Success of Apps Re-Engagement by Inbar Chap- Chief Business Officer, Appreciate

Mobile advertising is an emerging channel for most marketers, but it’s old hat for Inbar Chap. She has been in the mobile ad business since 2002. She is the Chief Business Officer of Appreciate. She is also in-charge of the Business, Clients, and Revenue of the company.  Inbar Chap has been involved in digital advertising and
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Research: Clickky’s Indonesia CPI Index Q2-Q3 April-September ’16 – Mobile Market Overview

Сlickky, the leading platform for mobile traffic monetization on emerging markets, has recently launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a market analysis that shows the demand dynamics for different countries. The Clickky platform accumulates a huge amount of ad
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Top 8 In-App Video Advertising Networks

The real catch is identifying which video ad network best suits you. Each ad network is different, and depending on how you fit, you might achieve radically different results. Rather than send you out into the wild world of internet research on your own, we’ve gathered together 8 of the best in-app video networks and found
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