5 Mobile App Marketing Case Studies Before You Plan Your Next Campaign, App radar

Are you looking for a good mobile marketing case study? If so, you’re in luck! Below App Radar ’ve compiled 5 of the top mobile marketing case studies that they’ve ever seen, allowing you to spend less time searching and more time absorbing all of the good information that each one of these case studies provides.
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Top 5 Mobile Marketing Strategies to Improve User Retention

When it comes to the mobile app business model, user retention is crucial for the longevity of any development team. Retention makes the difference between a really successful application and one that is popular but burns bright and short. Here, mobile marketing has to play its role perfectly so that the users do not just
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Infographics – Global Advertising Expenditure 2016 – 2018

Since it began in the mid-1990s, internet advertising (both desktop and mobile) has principally risen at the expense of print, according to mxmindia. Over the last ten years internet advertising has risen from 6% of total global spend in 2005 to 29% in 2015. Meanwhile newspapers’ share of global spend has fallen from 29% to
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How Much Are Advertisers Ready to Pay for Installs? [PDF]

With hundreds of thousands of apps available for download on various app marketplaces and the challenge for advertisers are to find the right consumers for their app or game, companies have turned to pay-per-install advertising campaigns to help consumers discover and download their apps. Mobile pay-per-install advertising is extremely valuable to companies who do it
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