Mobile Advertising – CPA/CPE vs CPI Ad Campaigns: The Lowdown, by Woobi

How to determine which of the many different digital advertising pricing models makes the most sense for your business. Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.
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Embracing Mobile Advertising in 2017, By Dale Carr, Founder and CEO, Leadbolt

Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. While some may regard mobile advertising as a close relative to online advertising, its
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Interview: ASO Strategies & A/B Testing Tactics For Both Google Play Store & Apple App Store by Natalia and Ivan, SplitMetrics

SplitMetrics is a platform for mobile marketers to A/B test and optimize app store pages for maximum conversion. They believe in design that simply works, and their mission is to empower marketers and designers to create design that converts. They bring mobile marketers solutions that are as easy and delightful to use as they are powerful in the
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Report: Programmatic Advertising Trends for 2017, Digital Turbine

Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so quickly, what does the future hold? Digital Turbine’ve looked at the numbers, asked the experts and analysed all the trends to bring you their programmatic predictions for 2017.
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Interview: James Kaye, Big Ideas Machine On Future of Mobile Marketing Strategies

James has 20 years of B2B and B2C marketing experience, 10 of which has been spent working at an International level within the mobile sector. Prior to forming Big Ideas Machine, James was co-founder of award-winning PR/Marketing agency dimoso. James has worked at the Daily Mirror, BT and Orange and has also been a consultant
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