Top Mobile Games Marketing Companies in 2017

  Did you know that over 300 million games were downloaded on both iOS and Google Play in 2016 with downloads on Google Play 13 times more than iOS downloads. It is estimated that mobile game downloads will touch 5.3 billion by 2020 and the mobile gaming revenue will touch $1.1 billion in the same
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Mobile Advertising Trends That Will Dominate 2018 – Industry Leaders View

Mathieu Derval, Product Manager at AdSecure  In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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The 3 R’s of Mobile Marketing: Remarketing, Retargeting & Re-engagement

Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused. As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an
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Why Monetization Solutions Needed a Game-Changer? And How Kazoolink Made it Possible!

You’ve created an app, your own little “baby” that you’ve set free into the enormous digital atmosphere and with the endless possibilities of monetization, it’s difficult to navigate your way through the sea of solutions.

[Free Webinar] Beyond Installs – Mobile App Marketing KPIs and Metrics

A successful app is an engaging one; one that has the users returning regularly for more, enjoying their time spent on the app each time they log in. Apart from generating revenue through in-app purchases and marketing, apps also play an important role in building client loyalty and increasing the retention of your brand. Today,
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Mobile Apps Are at the Heart of IoT – an Insightful Webinar

Mobile apps have become an integral part of our daily lives. From shopping to hailing a cab, there’s a mobile app for everything. This advancement in mobile technology has also opened the door for IoT enabled devices to become a part of our lives. Internet of Things or IoT simply refers to the technology connecting
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