Approximately 18 million iOS users in the United States have turned on Apple’s “Limit Ad Tracking” feature in settings, effectively preventing advertisements within apps from being targeted directly at them and their browsing habits.
Nearly two-thirds (63.2%) of all mobile display ads will be native by 2020, summoning $53 billion in total advertising spend, according to a new research study.
Criteo, a performance marketing technology company, says in its 2016 State of Mobile Commerce Report that the Asia Pacific region has been an mCommerce powerhouse for a few years now, driven by multiple device ownership in developed markets like Hong Kong, Japan, Singapore and Taiwan.
For a fascinating dive into the world of mobile marketing, check out this week’s Blog talk discussion. The interviewee is Gilad Bechar, Founder & CEO of Moburst.
Interactive Email: The Tech Trend That Will Explode in 2017 ‘If the mountain will not come to Muhammad, then Muhammad must go to the mountain’ so wrote Francis Bacon in his essays on the story of Muhammed.
Advertising platform Smaato has released its Q2 2016 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. Americas continue to lead growth in mobile advertising, with stronger year-over-year Q2 2016 growth (+130%) than in Q1 2016. In APAC, China was the notable stand-out, with a +931% growth in Q2 2016 versus Q2 2015.
Are you aware of how much data your smartphone’s apps are using up? Some apps are far worse than others when it comes to data usage, and it’s important to know which ones are the hogs, especially for those on limited or low-end data plans.
Swrve, the leading mobile marketing cloud solution, has introduced updates to its Conversations feature to deliver businesses a communication platform specifically tailored for mobile audiences.