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Instal Launches Appkit: The Brand New Tool For Publishers

If you’ve developed a mobile app, you have undoubtedly run into the issue facing app developers everywhere: how to monetize. Mom-and-pop apps to tech giants like Facebook, and everything in between, are grappling with how to maximize their mobile earnings. The most obvious way — charging users per download — can be the least effective,
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How To Increase The Conversion Rate – ASO Tricks & Tips by Dominick Wojtas – Project Manager, Messapps

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store? To help you boost your app marketing strategy (along with your app store ranking!), Dominick
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A Mobile Marketer’s Worst Fear & Ways To Overcome It – Francisco, Mobidea

Every industry has its common challenges. In mobile marketing, connecting authentically with customers is a biggie. There are devices, and often thousands of miles, between you and your customers. If you could climb through these devices to speak directly to them, you might. Since we haven’t yet built that sort of tech, the challenge is
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Interview: Evaluating The Success of Apps Re-Engagement by Inbar Chap- Chief Business Officer, Appreciate

Mobile advertising is an emerging channel for most marketers, but it’s old hat for Inbar Chap. She has been in the mobile ad business since 2002. She is the Chief Business Officer of Appreciate. She is also in-charge of the Business, Clients, and Revenue of the company.  Inbar Chap has been involved in digital advertising and
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Mobile Advertising – CPA/CPE vs CPI Ad Campaigns: The Lowdown, by Woobi

How to determine which of the many different digital advertising pricing models makes the most sense for your business. Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.
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Embracing Mobile Advertising in 2017, By Dale Carr, Founder and CEO, Leadbolt

Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. While some may regard mobile advertising as a close relative to online advertising, its
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Research: Clickky’s Indonesia CPI Index Q2-Q3 April-September ’16 – Mobile Market Overview

Сlickky, the leading platform for mobile traffic monetization on emerging markets, has recently launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a market analysis that shows the demand dynamics for different countries. The Clickky platform accumulates a huge amount of ad
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Interview: ASO Strategies & A/B Testing Tactics For Both Google Play Store & Apple App Store by Natalia and Ivan, SplitMetrics

SplitMetrics is a platform for mobile marketers to A/B test and optimize app store pages for maximum conversion. They believe in design that simply works, and their mission is to empower marketers and designers to create design that converts. They bring mobile marketers solutions that are as easy and delightful to use as they are powerful in the
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