Types of Mobile Ad Frauds & How to Identify them? – by Ignas, Pocket Media

A detailed look at Pocket Media’s advertising fraud-detection strategy. Welcome to the second of three blogs about mobile ad fraud, a practice that costs advertisers more than seven billion dollars annually. If you missed the first entry, you can see it here. In it, I discuss spotting and avoiding install fraud.  

Brief Insights: Affiliate Marketing Optimization Tips by BitterStrawberry

In this day and age everyone that has any sort of business or wants to try to make money with affiliate marketing knows that social media is very important. There are plenty of ways to help your business with social media, but one that’s been heavily discussed and is the most well-known and with the
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Navigate the Complex Structure of Mobile Market using Clickky’s Mobile Programmatic Landscape

Mobile programmatic industry is growing exponentially, even in comparison with the accelerated pace of programmatic digital media buying. Almost 8 in 10 mobile digital display ads in the USA are bought programmatically, according to eMarketer, and the share is predicted to reach 85.2% by 2019.

A “Mass Murder” of Users Online – A Disillusioned Look at the Way Programmatic Buying is Shaping up, or Rather Not, by Ben from Spyke Media

About Ben: Ben Hasson is the Senior Programmatic Buyer for Spyke Media. Spyke Media is a full-service partner for mobile advertising. It assists publishers as well as advertisers in all steps necessary to unleash their mobile power. From media buying to ad creation, from campaign conception to real-time reporting and instant optimization, Spyke Media is dedicated
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Interview – Tips to Affiliate Networks by Dmitry Tananykhin, CEO, TrafficShark

Can you briefly introduce about TrafficShark to our users? Sure, TrafficShark is mobile affiliate network. We are CPA and CPI basis. Our verticals: subscriptions, SOI, apps, sweepstakes and much more. We have worldwide offers for almost 100+ GEOs. So if you looking for some hot offers, you’ve always can to contact with manager, who will help you with all
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Affiliate Marketing – How to Choose The Right Offers for Your Mobile Traffic by BitterStrawberry

Regardless if you are just starting your career as an affiliate marketer or you are already a professional, choosing the right offers for your target audience will always be challenging and the reasons for that are multiple. The market changes at a fast pace, what converted amazingly in the past it doesn’t receive any impressions
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How to Prepare Preview Videos for iOS 11 – By Dave Bell, Co-Founder & CEO of Gummicube

When iOS 11 launches this fall, users and developers will be ecstatic to experience a brand-new App Store design. While many iPhone users are focused on how iOS 11 will make their lives more productive, developers are focused on how it will help their apps and games become more discoverable on the App Store.

Essentials of App Marketing – A Brief Insights on App Marketing Strategies By MindBowser

App Marketing Contrary to popular belief, the core of the success for the app lies in Marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, Could provide a better return on investment than a more extensive (and expensive) app
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