woobi-200200

Mobile Advertising – CPA/CPE vs CPI Ad Campaigns: The Lowdown, by Woobi

How to determine which of the many different digital advertising pricing models makes the most sense for your business. Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.
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Embracing Mobile Advertising in 2017, By Dale Carr, Founder and CEO, Leadbolt

Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. While some may regard mobile advertising as a close relative to online advertising, its
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Research: Clickky’s Indonesia CPI Index Q2-Q3 April-September ’16 – Mobile Market Overview

Сlickky, the leading platform for mobile traffic monetization on emerging markets, has recently launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a market analysis that shows the demand dynamics for different countries. The Clickky platform accumulates a huge amount of ad
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splitmetric

Interview: ASO Strategies & A/B Testing Tactics For Both Google Play Store & Apple App Store by Natalia and Ivan, SplitMetrics

SplitMetrics is a platform for mobile marketers to A/B test and optimize app store pages for maximum conversion. They believe in design that simply works, and their mission is to empower marketers and designers to create design that converts. They bring mobile marketers solutions that are as easy and delightful to use as they are powerful in the
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Top 8 In-App Video Advertising Networks

The real catch is identifying which video ad network best suits you. Each ad network is different, and depending on how you fit, you might achieve radically different results. Rather than send you out into the wild world of internet research on your own, we’ve gathered together 8 of the best in-app video networks and found
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msales

Why B2B Marketers Can Choose Us – msales’ Exclusive Article

With information consumption via mobile set to overtake PCs in the coming years, it has become absolutely necessary for marketers to incorporate mobile into their marketing mix. It is expected that companies around the world to spend $99.3 billion on mobile Internet advertising in 2017, or 2% more than the amount it expects to be spent
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appradar

5 Mobile App Marketing Case Studies Before You Plan Your Next Campaign, App radar

Are you looking for a good mobile marketing case study? If so, you’re in luck! Below App Radar ’ve compiled 5 of the top mobile marketing case studies that they’ve ever seen, allowing you to spend less time searching and more time absorbing all of the good information that each one of these case studies provides.
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