MassiveImpact (www.massiveimpact.com) is a performance advertising platform focused exclusively on mobile with targeting technology that guarantees advertiser ROI. We generate revenue for advertisers based on a cost-per-action (CPA) business model rather than cost per impression (CPM) or a cost per click (CPC) offered by other mobile advertising providers. MassiveImpact reaches more than 190 countries, generating over 2 billion impressions per month. Advertisers only pay MassiveImpact when there is a conversion event, whether it is an online purchase, a download, a call into their call center or a filled-out online form. With 200% improvement in effective CPM (eCPM) when pitted against competing solutions in the market, MassiveImpact better monetizes your impressions. We improve eCPM for affiliates by authenticating landing pages. MassiveImpact provides app developers and mobile site publishers with an end-to-end platform for ad inventory monetization, app discovery and user acquisition. We provide a 99.9% fill rate from all mobile business models including CPM, CPC and CPA ads.