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How to Prepare Preview Videos for iOS 11 – By Dave Bell, Co-Founder & CEO of Gummicube

When iOS 11 launches this fall, users and developers will be ecstatic to experience a brand-new App Store design. While many iPhone users are focused on how iOS 11 will make their lives more productive, developers are focused on how it will help their apps and games become more discoverable on the App Store.

Moburst

How To Overcome Top 5 Common App Store Optimization Mistakes – Chris Apostle, Moburst

Optimizing your app store page metadata and content is crucial for app visibility and discoverability. Not only that, but a well-planned and executed ASO (App Store Optimization) content strategy is key to higher install rates in all app categories. With the ever-growing competition for user attention in the iTunes App Store and on Google Play,
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ASO: Rank Better in App Stores with Best Strategies & Steps by Dave Bell, Gummicube

Dave Bell is the Co-Founder and Chief Executive Officer of Gummicube. In this role, Dave is responsible for overseeing the business strategy for the company, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience publishing, marketing and distributing mobile applications and games across
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apptweak

Interview – ASO Strategies & Keyword Optimization by Laurie Galazzo, AppTweak

Laurie is Inbound Marketing Manager at AppTweak. Passionate about new technologies and apps, she loves finding new ideas to spread valuable content on App Store Optimization and App Marketing. She’s in charge of the company’s blog, crafting articles helping users to increase their app downloads and rankings. She’s also at the head of the ASO
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How To Increase The Conversion Rate – ASO Tricks & Tips by Dominick Wojtas – Project Manager, Messapps

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store? To help you boost your app marketing strategy (along with your app store ranking!), Dominick
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splitmetric

Interview: ASO Strategies & A/B Testing Tactics For Both Google Play Store & Apple App Store by Natalia and Ivan, SplitMetrics

SplitMetrics is a platform for mobile marketers to A/B test and optimize app store pages for maximum conversion. They believe in design that simply works, and their mission is to empower marketers and designers to create design that converts. They bring mobile marketers solutions that are as easy and delightful to use as they are powerful in the
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