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Navigate the Complex Structure of Mobile Market using Clickky’s Mobile Programmatic Landscape

Mobile programmatic industry is growing exponentially, even in comparison with the accelerated pace of programmatic digital media buying. Almost 8 in 10 mobile digital display ads in the USA are bought programmatically, according to eMarketer, and the share is predicted to reach 85.2% by 2019.

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A “Mass Murder” of Users Online – A Disillusioned Look at the Way Programmatic Buying is Shaping up, or Rather Not, by Ben from Spyke Media

About Ben: Ben Hasson is the Senior Programmatic Buyer for Spyke Media. Spyke Media is a full-service partner for mobile advertising. It assists publishers as well as advertisers in all steps necessary to unleash their mobile power. From media buying to ad creation, from campaign conception to real-time reporting and instant optimization, Spyke Media is dedicated
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PubNative’s Mobile Native Advertising Landscape – 2017 Edition

Mobile native advertising is an effective marketing strategy and a powerful opportunity for advertisers to deeply engage with their customers. No surprise that marketers are utilizing native ads increasingly more often: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020.

appreciate

Interview: Evaluating The Success of Apps Re-Engagement by Inbar Chap- Chief Business Officer, Appreciate

Mobile advertising is an emerging channel for most marketers, but it’s old hat for Inbar Chap. She has been in the mobile ad business since 2002. She is the Chief Business Officer of Appreciate. She is also in-charge of the Business, Clients, and Revenue of the company.  Inbar Chap has been involved in digital advertising and
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Matomy’s myDSP: A Worthy Panacea to the Inherent Flaws of Obsolete Demand-Side Platforms

Matomy recently launched what is undoubtedly its most revolutionary demand-side platform yet: myDSP. The brainchild of two already-proven platforms, MobFox DSP and MobFox SSP, myDSP seeks to further enhance the capabilities of today’s self-serve demand-side platforms in order to realize Matomy’s primary goal: to streamline and reduce their clients’ advertisement and optimization workloads while delivering
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