A detailed look at Pocket Media’s advertising fraud-detection strategy. Welcome to the second of three blogs about mobile ad fraud, a practice that costs advertisers more than seven billion dollars annually. If you missed the first entry, you can see it here. In it, I discuss spotting and avoiding install fraud.
A detailed look into Pocket Media’s advertising fraud detection strategy.
Carmen Lumina, Managing Director, BitterStrawberry
Thanks to Frank Maschmeier, CEO, Spyke Media for providing us with valuable insights on how technology helps raise defenses against a problem that hurts the whole mobile marketing industry.