Mobile Advertising Trends That Will Dominate 2018 – Industry Leaders View

Mathieu Derval, Product Manager at AdSecure  In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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The 3 R’s of Mobile Marketing: Remarketing, Retargeting & Re-engagement

Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused. As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an
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Why Monetization Solutions Needed a Game-Changer? And How Kazoolink Made it Possible!

You’ve created an app, your own little “baby” that you’ve set free into the enormous digital atmosphere and with the endless possibilities of monetization, it’s difficult to navigate your way through the sea of solutions.

Types of Mobile Ad Frauds & How to Identify them? – by Ignas, Pocket Media

A detailed look at Pocket Media’s advertising fraud-detection strategy. Welcome to the second of three blogs about mobile ad fraud, a practice that costs advertisers more than seven billion dollars annually. If you missed the first entry, you can see it here. In it, I discuss spotting and avoiding install fraud.  

Navigate the Complex Structure of Mobile Market using Clickky’s Mobile Programmatic Landscape

Mobile programmatic industry is growing exponentially, even in comparison with the accelerated pace of programmatic digital media buying. Almost 8 in 10 mobile digital display ads in the USA are bought programmatically, according to eMarketer, and the share is predicted to reach 85.2% by 2019.

A “Mass Murder” of Users Online – A Disillusioned Look at the Way Programmatic Buying is Shaping up, or Rather Not, by Ben from Spyke Media

About Ben: Ben Hasson is the Senior Programmatic Buyer for Spyke Media. Spyke Media is a full-service partner for mobile advertising. It assists publishers as well as advertisers in all steps necessary to unleash their mobile power. From media buying to ad creation, from campaign conception to real-time reporting and instant optimization, Spyke Media is dedicated
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Affiliate Marketing – How to Choose The Right Offers for Your Mobile Traffic by BitterStrawberry

Regardless if you are just starting your career as an affiliate marketer or you are already a professional, choosing the right offers for your target audience will always be challenging and the reasons for that are multiple. The market changes at a fast pace, what converted amazingly in the past it doesn’t receive any impressions
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Insights – The Rise of Mobile Commerce by Clickky & AppFigures

The number of mCommerce apps in the App Store increased 1320 percent over 2 years Ecommerce mobile marketing will offer app developers new exciting opportunities in 2017, according to the joint report by Clickky and Appfigures. The study on the general trends in online shopping via mobile devices found that mobile commerce is one of
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