Mobile programmatic industry is growing exponentially, even in comparison with the accelerated pace of programmatic digital media buying. Almost 8 in 10 mobile digital display ads in the USA are bought programmatically, according to eMarketer, and the share is predicted to reach 85.2% by 2019.
About Ben: Ben Hasson is the Senior Programmatic Buyer for Spyke Media. Spyke Media is a full-service partner for mobile advertising. It assists publishers as well as advertisers in all steps necessary to unleash their mobile power. From media buying to ad creation, from campaign conception to real-time reporting and instant optimization, Spyke Media is dedicated
Regardless if you are just starting your career as an affiliate marketer or you are already a professional, choosing the right offers for your target audience will always be challenging and the reasons for that are multiple. The market changes at a fast pace, what converted amazingly in the past it doesn’t receive any impressions
The number of mCommerce apps in the App Store increased 1320 percent over 2 years Ecommerce mobile marketing will offer app developers new exciting opportunities in 2017, according to the joint report by Clickky and Appfigures. The study on the general trends in online shopping via mobile devices found that mobile commerce is one of
It goes without saying that affiliate marketing is a great opportunity to grow your business immensely. First of all, because you are handing over marketing issues to those who are aimed at promoting your product or service in exchange for monetary compensation. Second, It allows you to concentrate on the main point of your business
Parul Bhargava, CEO at vCommission Media Private Limited
Mobile native advertising is an effective marketing strategy and a powerful opportunity for advertisers to deeply engage with their customers. No surprise that marketers are utilizing native ads increasingly more often: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020.
A detailed look into Pocket Media’s advertising fraud detection strategy.
Carmen Lumina, Managing Director, BitterStrawberry
BitterStrawberry.com just launched a new revolutionary tool for publishers, The HybridLink®!