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Mobile Advertising Insights & Opportunities in Africa by Chibuike, Dochase

Chibuike is the Co-founder of Dochase Limited, an robust internet advertising technology in Nigeria. Dochase.com provides Programmatic Advertising technology that connects businesses and brands to millions of target customers on mobile and desktop internet with dynamic, measurable and robust adverts and customer targeting features.

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Bitterstrawberry.Com – A Single Marketplace to Find 9000 Live Direct Offers and 200 New Daily Updates

BitterStrawberry.com’s very own, top of the line marketplace is live with a fully responsive mobile version! Create a publisher account in a blink of an eye and you will have instant access to over 9000 direct and exclusive offers, from partnerships with major carriers and big advertisers. No re-brokered offers allowed.

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Interview – Key Points of Mobile Startups & Future of Mobile Ad Industry by Venkatesh CR, CEO, ADATHA

To kick things off, tell us a little bit about ADATHA & its core offerings. ADATHA is a Mobile Ad Network which enables advertisers to reach to right audience with advanced targeting and performance optimisation techniques, and publishers to boost their revenue through customised monetisation options and ad campaigns.

Mobusi

Interview – Future of Mobile Marketing with Macarena Cenalmor, Mobusi

Macarena Cenalmor,  VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization.  Macarena has more than 8 years experience working in the online sector.  Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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Interview – Future of Mobile Ad Network Platform and App Monetization by Jitesh, Tappx

Jitesh Bisht of Tappx, Business Head, India Office has 5+ years of experience in mobile advertising, analytics, business operations, consulting and product management. He has managed national and multinational clients ranging from sports, news, social content publishers to top grossing game developers on Android and iOS stores. Currently, he is heading the India office for Tappx and
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Mobile Advertising – CPA/CPE vs CPI Ad Campaigns: The Lowdown, by Woobi

How to determine which of the many different digital advertising pricing models makes the most sense for your business. Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.
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Embracing Mobile Advertising in 2017, By Dale Carr, Founder and CEO, Leadbolt

Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. While some may regard mobile advertising as a close relative to online advertising, its
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digital-media

Report: Digital Media – A Consumer Shift

Globally, 16-24 year olds spend an average of 7.5 hours per day online with mobile devices representing 43% of their online time- these findings in PayFort’s infographic on Global WebIndex’s media consumption report provides a perspective to ongoing debates in the media industry about the future of traditional media.