Top Mobile Games Marketing Companies in 2017

  Did you know that over 300 million games were downloaded on both iOS and Google Play in 2016 with downloads on Google Play 13 times more than iOS downloads. It is estimated that mobile game downloads will touch 5.3 billion by 2020 and the mobile gaming revenue will touch $1.1 billion in the same
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Mobile Advertising Trends That Will Dominate 2018 – Industry Leaders View

Mathieu Derval, Product Manager at AdSecure  In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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Essentials of App Marketing – A Brief Insights on App Marketing Strategies By MindBowser

App Marketing Contrary to popular belief, the core of the success for the app lies in Marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, Could provide a better return on investment than a more extensive (and expensive) app
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Interview – Future of Mobile Marketing with Macarena Cenalmor, Mobusi

Macarena Cenalmor,  VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization.  Macarena has more than 8 years experience working in the online sector.  Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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Interview: ASO Strategies & A/B Testing Tactics For Both Google Play Store & Apple App Store by Natalia and Ivan, SplitMetrics

SplitMetrics is a platform for mobile marketers to A/B test and optimize app store pages for maximum conversion. They believe in design that simply works, and their mission is to empower marketers and designers to create design that converts. They bring mobile marketers solutions that are as easy and delightful to use as they are powerful in the
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