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Reaching Positive ROI on Mobile User Acquisition, Across Various Channels By Performance Revenues

Paid User Acquisition is used by most companies, big and small, to grow their user base, climb up the store charts and reach the masses. However, navigating the paid user acquisition sea is a tricky challenge, which requires a successful strategy.

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Mobile Advertising – CPA/CPE vs CPI Ad Campaigns: The Lowdown, by Woobi

How to determine which of the many different digital advertising pricing models makes the most sense for your business. Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.
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