The 3 R’s of Mobile Marketing: Remarketing, Retargeting & Re-engagement

Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused. As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an
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Interview: Evaluating The Success of Apps Re-Engagement by Inbar Chap- Chief Business Officer, Appreciate

Mobile advertising is an emerging channel for most marketers, but it’s old hat for Inbar Chap. She has been in the mobile ad business since 2002. She is the Chief Business Officer of Appreciate. She is also in-charge of the Business, Clients, and Revenue of the company.  Inbar Chap has been involved in digital advertising and
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