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Research: Clickky’s Indonesia CPI Index Q2-Q3 April-September ’16 – Mobile Market Overview

Сlickky, the leading platform for mobile traffic monetization on emerging markets, has recently launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a market analysis that shows the demand dynamics for different countries. The Clickky platform accumulates a huge amount of ad
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digital-media

Report: Digital Media – A Consumer Shift

Globally, 16-24 year olds spend an average of 7.5 hours per day online with mobile devices representing 43% of their online time- these findings in PayFort’s infographic on Global WebIndex’s media consumption report provides a perspective to ongoing debates in the media industry about the future of traditional media.

smaato_logo

Report: Share of Mobile Ad Spending is On Rise

Advertising platform Smaato has released its Q2 2016 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. Americas continue to lead growth in mobile advertising, with stronger year-over-year Q2 2016 growth (+130%) than in Q1 2016. In APAC, China was the notable stand-out, with a +931% growth in Q2 2016 versus Q2 2015.