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Up and Coming Trends in Digital Video Advertising by Ben Lifshits, Woobi

Author: Ben Lifshits, COO, Woobi Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing.   As consumers venture even further into online and mobile channels, more and more brands are jumping on board and adjusting their marketing budgets accordingly. In the US, nearly three-quarters of marketing and media buying
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Mobile Advertising – The Joy of Going Native By Dale Carr, Leadbolt

By Dale Carr, Founder and CEO of Leadbolt. It’s no surprise that mobile advertising spend is continually on the rise, as mobile devices now represent the most relevant screen in our daily lives. So much so, that next year TV advertising will no longer account for the majority of advertising dollars spent in the United
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Top 8 In-App Video Advertising Networks

The real catch is identifying which video ad network best suits you. Each ad network is different, and depending on how you fit, you might achieve radically different results. Rather than send you out into the wild world of internet research on your own, we’ve gathered together 8 of the best in-app video networks and found
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Study: Best Time For Mobile Video Ads [Stats]

Dive Brief: YuMe released its Publisher’s Guide for video advertising with findings including video ads are more effective in the morning (59 on a scale of 1-100) than in the evening (45) according to a release on the guide. Both mornings (+11%) and nights (+5%) scored highest on purchase intent, although afternoons and evenings (both
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App Monetization With Rewarded Video [PDF]

Video marketing is big business as corporations increasingly shift their budgets from TV ads to online content. A recent study showed that rewarded videos can boost your IAP (In App Purchases) revenue: 4.7% of players who watched a rewarded video made an IAP – 6X more conversions than from those who did not. In addition to the cost
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