Top 8 In-App Video Advertising Networks

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The real catch is identifying which video ad network best suits you. Each ad network is different, and depending on how you fit, you might achieve radically different results.

Rather than send you out into the wild world of internet research on your own, we’ve gathered together 8 of the best in-app video networks and found out where their strengths and weaknesses are, to show you how to make your own call.

MobFox

Publisher-first mobile platform, MobFox had a makeover. This new website and branding come on the heels of an amazing year at MobFox – one that saw the implementation of machine-learning optimization algorithms, the introduction of auto-optimization and mediation through Autopilot, and a renewed focus on data and transparency.

MobFox evolved from solely offering a monetization platform to an SSP, a technology platform for app developers and publishers, offering an ad server, mediation, and monetization in one.

Unique Attribute

Combining the latest data-driven technology and dedicated service, MobFox has developed a smarter platform that puts their publishers’ needs first. They pride themselves on the integrity of their network and the quality of their product that enables publishers to get the most out of their mobile ad inventory in a transparent and user-friendly environment.

Smart, tech-obsessed problem solvers who are dedicated to creating the best platform for simplified monetization and mediation make up their team. Work personally with their account managers to ensure that you make the most of your supply and maximize revenue.

 

Vungle

Vungle the first-ever exchange for in-app video ads, Vungle Exchange enables marketers to programmatically buy video inventory at scale.

Feel secure knowing that your ads are audible and visible on complete with Vungle’s high AVOC rating

Deliver a non-disruptive ad experience to your audience with Vungle’s opt-in placements

Vungle’s brand safety technology ensures ads are being delivered in the right context

Unique Attribute:

Minimize your risk with pricing based on CPI, CPM, or CPCV

Drive high-quality downloads with beautiful video ads

Reach over 200M monthly users

Adcolony

Adcolony is a marketing network that offers unique solutions to some of the pain points app creators have when displaying video ads.

First, AdColony optimizes video ad buffering so that your users are never waiting to see an ad start. In addition, the ad doesn’t get frozen while waiting for the rest of the video to download halfway through. Having video ads is great, but if the experience is delivered poorly, it may spell doom for both the ad’s success and the app’s.

The second challenge AdColony tackles is the major differences between gaming apps and other premium apps. Ads are optimized much differently depending on which type of app you use. Naturally, there are entire ad networks driven only by one or the other, but the option is there if your company has more than one type of app they want to use with a single video advertising network.

Unique Attribute:

Engage consumers across the hottest apps in the world.

AdColony works with the biggest & most premium iOS and Android publishers across categories.

We have our fingers on the pulse of the app ecosystem, allowing us to help you reach consumers where they’re spending their time in apps.

Whether you’re promoting a brand or an app, we deliver your video creative in the right environment to drive results.

Vdopia

Vdopia boasts one of the broadest and least intrusive ad networks. Because users can control the video ads with options like play, pause, mute, and even close, they mitigate much of the risk of permanently losing the audience.

In fact, the ads can be set to start on mute by default, allowing the user to seek engagement based on visuals and putting the power in the audience’s hands. Also, Vdopia optimizes mobile ads exclusively for mobile devices, negating some of the confusion that arises from converting desktop video ads to mobile platforms later.

Unique Attribute:

32 Billion+ monthly mobile video ad auction

159.1 million unique mobile audience in US (comScore)

Top 20 mobile audience reach in US

9K+ mobile web and app publishers

63 of Ad Age top 100 Advertisers

35+ branded Third-Party data partners

Propeller Ads

Propeller Ads they cover the globe with efficient and varied web and mobile channels. They challenge the industry to perform better for publishers and advertisers. They push the boundaries of what can be accomplished, knowing that standing still will eventually mean you get left behind.

They are passionate about finding solutions and giving their advertisers and publishers the support they need to achieve their goals and more. They are innovators. They are facilitators. They are driven to be the best self-service advertising network. They are Propeller Ads and They want to partner with you.

Unique attribute

100% traffic monetization

They maximize your income by efficiently monetizing global web and mobile traffic across all devices and platforms with highest eCPM rates.

Best offers from around the world

Combine a comprehensive list of direct advertisers with advanced optimization technology and what do you get? The highest revenue from the most relevant ads for all your online content.

Easy start, quick approve

With their publisher’s dashboard you can monetize your traffic in less than five minutes, track your revenue with in-depth reports, and benefit from ad channel management tools.

International publisher network

More than just being the best they are also one of the biggest ad networks, with over 650M daily advertising impressions across the globe.

Experts in performance marketing

They have launched thousands of CPA, CPL, and CPM campaigns since 2011 and they are growing their reach every day. Their team are experts in conversion tracking and results optimization.

Advanced optimization and targeting

They have everything you need for a successful campaign including a wide range of optimized ad units, flexible targeting opportunities, and the best account managers in the business.

YuMe

YuMe is a multi-screen video advertising technology company that is defining the next generation of TV brand advertising. As TV viewing audiences continue to fragment across screens, content types, and different consumer electronic platforms it becomes increasingly hard for a brand to reach their desired audience. YuMe’s platform and services simplify the complexity of this fragmentation using embedded software and data sciences. They embed software (their audience-aware YuMe SDK) in applications, video players, and consumer electronics allowing a once video ad creative to run seamlessly across all screens while also collecting data about the audience and context where the ad ran. That data powers their placement quality index (PQI) that finds the best placement to drive attention and campaign performance. They also collect first-party data via their SDKs that enables their data science engine to produce the next generation of digital brand advertising targeting—finding brand receptive audience segments who are most likely to respond to your brand message.

You are at the core of their service and at the heart of everything they do. Their relationship with you is important to they. They offer a professional, private and genuinely individual service based around you. They will be with you at each every stage of your journey to find your soul mate and work hard to make it the best for you.

If you tell they who you truly are and what you truly want, they will introduce you to someone who has similar dreams and aspirations along with the personality that complements yours.

They will get to know you and spend time listening, observing and asking you questions to fully understand and help find you your true partner in life. Most couples are actually introduced by a mutual friend; and they are that mutual friend, as they will introduce you to someone whom they have already personally met.

YuMe also offers a range of additional privileged services, through partners, that suit the lifestyle and enrich the experiences of their members.

This is not simply a business for they – it’s a calling. They can’t imagine anything more gratifying than bringing together two people who are made for each other.

They believe that dramatic shifts in consumer viewing behavior are heralding a new era for digital brand advertising—redefining traditional TV brand advertising. By taking the influence and reach of TV and marrying it with the science and accuracy of digital they are building a platform for the next generation of TV brand advertising

Unique attribute

You are at the core of their service and at the heart of everything they do. Their relationship with you is important to they. They offer a professional, private and genuinely individual service based around you. They will be with you at each every stage of your journey to find your soul mate and work hard to make it the best for you.

If you tell they who you truly are and what you truly want, they will introduce you to someone who has similar dreams and aspirations along with the personality that complements yours.

They will get to know you and spend time listening, observing and asking you questions to fully understand and help find you your true partner in life. Most couples are actually introduced by a mutual friend; and they are that mutual friend, as they will introduce you to someone whom they have already personally met.

YuMe also offers a range of additional privileged services, through partners, that suit the lifestyle and enrich the experiences of their members.

This is not simply a business for they – it’s a calling. They can’t imagine anything more gratifying than bringing together two people who are made for each other.

Haxhax

HaxHax is a Premium RTB partner for display and video on PC & Mobile.  HaxHax belongs to The Crazy4Media Group, a group of companies, which are specialised in a specific area of the interactive and digital marketing industry, running complementary functions and knowledge between themselves. Currently Crazy4Media are a team of 70 staff, based in the UK, THEY, Spain, Malta, Brazil, Slovakia and South Africa.

Unique attribute

At Hax Media they understand how important it is to get a good return on investment from any promotional platform. They believe that video is now the KING of content and that when planned and produced properly it is a very cost effective marketing tool.

Appnext

Appnext is a leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Their platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Leading mobile and in-app video advertising since 2012, Appnext has partnered with the top app, game, mobile web publishers, as well as OEMs and mobile operators to help they grow their mobile businesses by promoting apps.

With a growing community of over 40,000 developers and 500M users worldwide, they’ve created a marketplace that connects publishers and advertisers directly and transparently, amplifying their monetization and advertising efforts.

Unique Attribute

No need to wait for IOs to be signed, tools to be sent via email or Dropbox, or any type of human integration

For any optimization process, data is the key. Without data, any type of optimization will be incomplete.

If transparency is the key, control is the door. Advertisers can control not only their budget and GEO, but also specifically bid for any publisher.

Appnext openly encourages advertisers to find their most relevant publishers and buy directly and specifically from they, which is why every advertiser has a direct buy option for any publisher in the platform.

The Appnext community is a virtual and digital space to discuss ideas regarding the app business as a whole but also approach and raise questions about the Appnext platform for the entire developer community to benefit from.

Their team will entertain any creative thoughts you may have related to monetizing or advertising, and will help you optimize your activity to your benefit. Customer satisfaction is Appnext’s first and most important goal.

Appnext is not just a set of tools that help publishers, developers and advertisers achieve their goals. It is a community, a place where they can all engage, discuss and improve their app business, whatever it may be.

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