AppTweak is an App Store Optimization platform helping its users to increase their app rankings and organic downloads. AppTweak’s main goal is to simplify the process of App Store Optimization which can be quite overwhelming. AppTweak instantly provides an App Marketing Report reviewing all the factors influencing the App Store algorithm. The app strengths and weaknesses are being pointed out and recommendations are given out in order to improve any apps. AppTweak also provides a powerful analytics feature enabling developers to monitor app trends and rankings. App downloads and associated revenues can also be monitored via iTunes Connect directly on the platform. It is also very easy to monitor any competitors’ trends.