Making money from your video ad isn’t a myth. It’s doable by everyone.
Keep in mind that the strategies listed below range from easy and passive, to ones that require a TON of on-going work (so make sure you pick something that suits your site and audience’s lifestyle preferences).
Here are the top tips for you:
Much like in any form of online advertising, if you’re going to monetize your content using video ads, there are a couple of factors that you have to keep in mind to make the most out of your campaigns. After all, this is the only way for you to maximize your earnings. Studying how video advertising is evolving should equally be a priority, as this would certainly help you avoid potential pitfalls. Below are but a few vital pointers you need to keep in mind.
Show Only Ads that are Appropriate to Your Audience
There’s nothing more annoying than being forced to watch a lengthy ad that has nothing to do with the overall subject of a website or in-stream video. In fact, many campaigns in the past have failed for this reason alone. Of course, one way of knowing the proper ads to show to your audience is to research on their demographic info as well as applicable contextual data. It also wouldn’t hurt to tailor the ads according to the general content or topic of your video too.
Make Sure the Ads are Easily Viewable
A lot of users who monetize using video ads actually make seemingly nubile mistakes such as failing to show their ads on screen. However, it’s not as amateurish as one might think as shown by the evidence that this is a pretty common error. With that said, make sure that the ads that you serve are in the right places by testing it out yourself in the platform that you are showing them.
Find the Time to Experiment with Various Ad Types and Ad Positions
The same as showing ads on your website, video ads require knowing the kinds of ads and positions that your audience likes. Of course, you can have a good gauge of what works by relying on traditional metrics like CTR and impressions served as well as new ones like performance-based measurement, to cite but a few. The best positions and types won’t be suggested to you, so you have to be prepared to invest time in finding out what’s best for your target audience.
Consider Opting for Larger Player Sizes
This is because according to a study conducted on the topic, a larger-sized player actually gained better impressions served than its smaller counterparts. Part of the reason behind this is that large player sizes also readily mean larger ads would show, which has been confirmed by experts as having a higher viewability rate.
Don’t be Afraid to Try Out the Latest Technologies Available
Programmatic video, for one, is a technology that is currently being lauded for its way of giving advertisers the opportunity to target their audience in ways that are unprecedented. This is because this technology uses real-time data to determine the right kind of video ad to show to the viewer. If you don’t make the most out of these kinds of technologies, it’ll only get difficult for you to optimize your campaigns.