SWRVE monetization report 2016 has been disclosed by the mobile marketing company. The report aims at lifting the lid on player spend patterns in mobile considering the in-game purchases trends. SWRVE is a world-class mobile marketing automation platform known for its popular marketing engine for freemium games.
In its latest Swrve Monetization report 2016, the company covered the pattern paying players follow while making in-game purchases online. Main highlights in the report stress on how many players spend, how much exactly do they spend, and how many mobile games players help generate the majority of revenue.
Here’s an excerpt of the main stats from the February report: swrve-monetization-report-2016