Your mobile app can turn into a lucrative business. All you have to do is monetize your mobile traffic right — that includes choosing reliable monetization partners and ensuring that ads being served without hampering user experience. Let’s talk about what every mobile publisher should know: the pros and cons of different integration types, the
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If you put some skin in the game, you should find out a way to get rewarded. While trying to earn a return on your mobile investment, one of the most frustrating things is being unable to lay down a proper monetization strategy. Finding the right monetization model, aligning your business goals with your efforts,
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SWRVE monetization report 2016 has been disclosed by the mobile marketing company. The report aims at lifting the lid on player spend patterns in mobile considering the in-game purchases trends. SWRVE is a world-class mobile marketing automation platform known for its popular marketing engine for freemium games.
Acquiring users for your app is one challenge, capitalizing on this engagement is another. From video ads to in-app purchasing, there are many monetization options to consider – but user experience is always key to retaining engaged users.
A seasoned mobile game app developer, regardless of his skill and talent to create highly original and engaging apps, should never fail to pay attention to the other aspects of his app development campaign. After all, regardless of whether your app would be the next big thing or not, if you don’t know how to
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Video marketing is big business as corporations increasingly shift their budgets from TV ads to online content. A recent study showed that rewarded videos can boost your IAP (In App Purchases) revenue: 4.7% of players who watched a rewarded video made an IAP – 6X more conversions than from those who did not. In addition to the cost
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