Laurie is Inbound Marketing Manager at AppTweak (App Store Optimization (ASO) Tool driven by Data Science) where she started working back in 2014 when the company was just starting. Passionate about new technologies and apps, Laurie loves finding new ways to share her +4 years experience knowledge in App Store Optimization and App Marketing.
A user acquisition strategy is the driving force behind all successful apps. You need to have users to generate revenue and market your game or app. Having users is also the social proof that potential users consider when downloading.