A detailed look at Pocket Media’s advertising fraud-detection strategy. Welcome to the second of three blogs about mobile ad fraud, a practice that costs advertisers more than seven billion dollars annually. If you missed the first entry, you can see it here. In it, I discuss spotting and avoiding install fraud.
A detailed look into Pocket Media’s advertising fraud detection strategy.
Carmen Lumina, Managing Director, BitterStrawberry
With so much buzz & attention shifting towards mobile phones & tablets, the mobile advertising space is seeing a sharp upward trajectory. Here’s an interview of RevMob on how mobile advertising as an industry is evolving. Below is the interview & here’s the interview.