Mathieu Derval, Product Manager at AdSecure In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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A detailed look at Pocket Media’s advertising fraud-detection strategy. Welcome to the second of three blogs about mobile ad fraud, a practice that costs advertisers more than seven billion dollars annually. If you missed the first entry, you can see it here. In it, I discuss spotting and avoiding install fraud.
In this day and age everyone that has any sort of business or wants to try to make money with affiliate marketing knows that social media is very important. There are plenty of ways to help your business with social media, but one that’s been heavily discussed and is the most well-known and with the
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When iOS 11 launches this fall, users and developers will be ecstatic to experience a brand-new App Store design. While many iPhone users are focused on how iOS 11 will make their lives more productive, developers are focused on how it will help their apps and games become more discoverable on the App Store.
App Marketing Contrary to popular belief, the core of the success for the app lies in Marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, Could provide a better return on investment than a more extensive (and expensive) app
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William Belle – Colure Advisor (Lead Strategist) What services does Colure Media offer app publishers and developers?
Cell phones in this day and age are fundamental and can’t be supplanted effectively. Shopper requests for cell phones with the most recent innovation have been expanding. To fulfill the customer needs with continually changing patterns in portable innovation and application improvement, aggressiveness of making the best versatile application continues expanding.
Globally, 16-24 year olds spend an average of 7.5 hours per day online with mobile devices representing 43% of their online time- these findings in PayFort’s infographic on Global WebIndex’s media consumption report provides a perspective to ongoing debates in the media industry about the future of traditional media.
