A detailed look at Pocket Media’s advertising fraud-detection strategy. Welcome to the second of three blogs about mobile ad fraud, a practice that costs advertisers more than seven billion dollars annually. If you missed the first entry, you can see it here. In it, I discuss spotting and avoiding install fraud.
Carmen Lumina, Managing Director, BitterStrawberry
Introducing Max Pepe from Mozoo Max is Marketing and Innovation Director for Mozoo. He spent the first 8 years of his career in the music industry, touring and recording with two successful rock bands in UK and US, and recorded albums with highly acclaimed multi platinum selling producers. In 2010 Max started his affiliate marketing
Mobile ad fraud represents one of the most daring challenges for mobile marketers today. According to S4M, ad fraud cost digital advertisers well over $9.93 billion in 2016. Another report, which S4M conducted indicated that 23% of clicks are considered suspicious.
The mobile revolution has changed the face of commerce and in present times, mobile ads form the backbone of any marketing campaign. Unfortunately, mobile ad fraud is costing a fortune to many mobile marketers who are already tight roped on marketing budgets.