Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused. As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an
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A detailed look into Pocket Media’s advertising fraud detection strategy.
Carmen Lumina, Managing Director, BitterStrawberry
Author: Ben Lifshits, COO, Woobi Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing. As consumers venture even further into online and mobile channels, more and more brands are jumping on board and adjusting their marketing budgets accordingly. In the US, nearly three-quarters of marketing and media buying
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By Dale Carr, Founder and CEO of Leadbolt. It’s no surprise that mobile advertising spend is continually on the rise, as mobile devices now represent the most relevant screen in our daily lives. So much so, that next year TV advertising will no longer account for the majority of advertising dollars spent in the United
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Macarena Cenalmor, VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization. Macarena has more than 8 years experience working in the online sector. Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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Connecting people to brain activity and eye tracking machines to determine how they react to stimulus is an interesting way to determine how people feel about certain topics.
Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportunity to target the right audience at the right time.
