Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused. As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an
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You’ve created an app, your own little “baby” that you’ve set free into the enormous digital atmosphere and with the endless possibilities of monetization, it’s difficult to navigate your way through the sea of solutions.
Sujoy Ghosh, Co-founder & COO of DataCultr Mobile Analytics – Do you think that Mobile app developers/Marketers making full use of such tools?
Regardless if you are just starting your career as an affiliate marketer or you are already a professional, choosing the right offers for your target audience will always be challenging and the reasons for that are multiple. The market changes at a fast pace, what converted amazingly in the past it doesn’t receive any impressions
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Mobile native advertising is an effective marketing strategy and a powerful opportunity for advertisers to deeply engage with their customers. No surprise that marketers are utilizing native ads increasingly more often: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020.
The million dollar question: I want to become an affiliate marketer, but what budget should I start with?
A detailed look into Pocket Media’s advertising fraud detection strategy.
Carmen Lumina, Managing Director, BitterStrawberry
Chibuike is the Co-founder of Dochase Limited, an robust internet advertising technology in Nigeria. Dochase.com provides Programmatic Advertising technology that connects businesses and brands to millions of target customers on mobile and desktop internet with dynamic, measurable and robust adverts and customer targeting features.
Author: Ben Lifshits, COO, Woobi Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing. As consumers venture even further into online and mobile channels, more and more brands are jumping on board and adjusting their marketing budgets accordingly. In the US, nearly three-quarters of marketing and media buying
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