Mobile native advertising is an effective marketing strategy and a powerful opportunity for advertisers to deeply engage with their customers. No surprise that marketers are utilizing native ads increasingly more often: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020.
By Dale Carr, Founder and CEO of Leadbolt. It’s no surprise that mobile advertising spend is continually on the rise, as mobile devices now represent the most relevant screen in our daily lives. So much so, that next year TV advertising will no longer account for the majority of advertising dollars spent in the United
Nearly two-thirds (63.2%) of all mobile display ads will be native by 2020, summoning $53 billion in total advertising spend, according to a new research study.
With the click of a button, mobile advertisers’ app install ads on Twitter can be converted into native ads running across its in-app ad network.