How to determine which of the many different digital advertising pricing models makes the most sense for your business. Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.
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Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. While some may regard mobile advertising as a close relative to online advertising, its
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SplitMetrics is a platform for mobile marketers to A/B test and optimize app store pages for maximum conversion. They believe in design that simply works, and their mission is to empower marketers and designers to create design that converts. They bring mobile marketers solutions that are as easy and delightful to use as they are powerful in the
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Creating a successful app is easier said than done. With competition growing and app user expectations evolving, making your app a stand-out can seem increasingly difficult.
Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so quickly, what does the future hold? Digital Turbine’ve looked at the numbers, asked the experts and analysed all the trends to bring you their programmatic predictions for 2017.
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James has 20 years of B2B and B2C marketing experience, 10 of which has been spent working at an International level within the mobile sector. Prior to forming Big Ideas Machine, James was co-founder of award-winning PR/Marketing agency dimoso. James has worked at the Daily Mirror, BT and Orange and has also been a consultant
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Mobile ad fraud represents one of the most daring challenges for mobile marketers today. According to S4M, ad fraud cost digital advertisers well over $9.93 billion in 2016. Another report, which S4M conducted indicated that 23% of clicks are considered suspicious.
Ariel Porchera, Waypedia‘s CEO is one of the world’s leading App Store Optimization experts. Let’s listen in on his extensive experience to obtaining quality ASO.
Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to start your day. Whether it’s finding your way to a meeting, logging your fitness routine, or even adding the cost of that latte to your weekly budget.
Approximately 18 million iOS users in the United States have turned on Apple’s “Limit Ad Tracking” feature in settings, effectively preventing advertisements within apps from being targeted directly at them and their browsing habits.
