Macarena Cenalmor, VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization. Macarena has more than 8 years experience working in the online sector. Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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Creating an app is only the first part of an app developer’s journey. It is the second part – marketing the app – that decides the future of any app. App developers now understand the importance of marketing their app effectively and usually keep aside marketing budgets to drive their app’s promotion. However, most apps
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Upgrades and in-app purchases aren’t the only ways to earn money from a program that’s free to download, of course. Many developers choose to go the old fashioned route and sell space in their apps to advertisers.
