Mathieu Derval, Product Manager at AdSecure In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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The number of mCommerce apps in the App Store increased 1320 percent over 2 years Ecommerce mobile marketing will offer app developers new exciting opportunities in 2017, according to the joint report by Clickky and Appfigures. The study on the general trends in online shopping via mobile devices found that mobile commerce is one of
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The million dollar question: I want to become an affiliate marketer, but what budget should I start with?
Macarena Cenalmor, VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization. Macarena has more than 8 years experience working in the online sector. Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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Jitesh Bisht of Tappx, Business Head, India Office has 5+ years of experience in mobile advertising, analytics, business operations, consulting and product management. He has managed national and multinational clients ranging from sports, news, social content publishers to top grossing game developers on Android and iOS stores. Currently, he is heading the India office for Tappx and
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Upgrades and in-app purchases aren’t the only ways to earn money from a program that’s free to download, of course. Many developers choose to go the old fashioned route and sell space in their apps to advertisers.
