As we’re in 2019, It’s time to look forward to identifying the key areas in mobile advertising and app marketing trends that brands and agencies should be aware of. Let’s take a look at what our industry experts had to say on mobile advertising and app marketing trends in 2019.
Did you know that over 300 million games were downloaded on both iOS and Google Play in 2016 with downloads on Google Play 13 times more than iOS downloads. It is estimated that mobile game downloads will touch 5.3 billion by 2020 and the mobile gaming revenue will touch $1.1 billion in the same
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Mathieu Derval, Product Manager at AdSecure In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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App Marketing Contrary to popular belief, the core of the success for the app lies in Marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, Could provide a better return on investment than a more extensive (and expensive) app
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Macarena Cenalmor, VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization. Macarena has more than 8 years experience working in the online sector. Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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SplitMetrics is a platform for mobile marketers to A/B test and optimize app store pages for maximum conversion. They believe in design that simply works, and their mission is to empower marketers and designers to create design that converts. They bring mobile marketers solutions that are as easy and delightful to use as they are powerful in the
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Creating a successful app is easier said than done. With competition growing and app user expectations evolving, making your app a stand-out can seem increasingly difficult.
Ariel Porchera, Waypedia‘s CEO is one of the world’s leading App Store Optimization experts. Let’s listen in on his extensive experience to obtaining quality ASO.
For a fascinating dive into the world of mobile marketing, check out this week’s Blog talk discussion. The interviewee is Gilad Bechar, Founder & CEO of Moburst.
One cannot help but notice the mobile revolution that has taken the world by storm. Most of the world is now hooked on to mobiles and a greater part of online activity on mobiles is not through browsers, but apps.
