App Marketing Contrary to popular belief, the core of the success for the app lies in Marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, Could provide a better return on investment than a more extensive (and expensive) app
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William Belle – Colure Advisor (Lead Strategist) What services does Colure Media offer app publishers and developers?
Macarena Cenalmor, VP Client Services of mobusi, shares her insights on providing solutions for publishers and developers on app monetization. Macarena has more than 8 years experience working in the online sector. Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last
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More than just a trend. It’s a fundamental shift in how we interact with the Internet, and it’s happening so quickly, there’s no time for sitting still or thumb-twiddling. As a business owner, you simply can’t afford to wait and see how things play out; it would be a death sentence to your customer loyalty.
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends.”What’s Hot?” and “What’s Next?” are always the most common questions when come across webinars and talks! As we end of the Q2 of 2016, and people look to the year ahead,
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As smartphones take over every aspect of our lives, there is no staying away from the mobile revolution, or well, the app revolution. With most of the world’s population owning at least one mobile, and many of these users spending a minimum of 4 hours on their mobiles daily, mobile marketing is a staple for
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As the number of smartphone users is all set to cross the 5 billion mark by the year 2019, there is no doubt that the surest way to reach the audience is through their mobile. Mobile marketing has surely arrived with a loud bang, and is here to stay and grow for years to come.
Mobile marketing is only going to grow, so make sure you stay ahead of the game explicit smart insights. According to comscore, Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app With
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