Mathieu Derval, Product Manager at AdSecure In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused. As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an
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You’ve created an app, your own little “baby” that you’ve set free into the enormous digital atmosphere and with the endless possibilities of monetization, it’s difficult to navigate your way through the sea of solutions.
A successful app is an engaging one; one that has the users returning regularly for more, enjoying their time spent on the app each time they log in. Apart from generating revenue through in-app purchases and marketing, apps also play an important role in building client loyalty and increasing the retention of your brand. Today,
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Vadim Rogovskiy is a successful entrepreneur and the founder of Clickky, the global mobile monetization and user acquisition platform providing solutions for publishers and advertisers.
