Сlickky, the leading platform for mobile traffic monetization on emerging markets, has recently launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a market analysis that shows the demand dynamics for different countries. The Clickky platform accumulates a huge amount of ad
Read More…
The app economy consists of everybody who makes money and has a job thanks to mobile apps. By 2020, the app economy could double in size to $101 billion, according to market researcher App Annie.
Among advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new Sensor Tower Q3 “Mobile Advertising Atlas,” which tracks “share of voice” leaderboards for these platforms: Facebook, Instagram, Google and Pinterest.
Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to start your day. Whether it’s finding your way to a meeting, logging your fitness routine, or even adding the cost of that latte to your weekly budget.
Globally, 16-24 year olds spend an average of 7.5 hours per day online with mobile devices representing 43% of their online time- these findings in PayFort’s infographic on Global WebIndex’s media consumption report provides a perspective to ongoing debates in the media industry about the future of traditional media.
Advertising platform Smaato has released its Q2 2016 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. Americas continue to lead growth in mobile advertising, with stronger year-over-year Q2 2016 growth (+130%) than in Q1 2016. In APAC, China was the notable stand-out, with a +931% growth in Q2 2016 versus Q2 2015.
