The app economy consists of everybody who makes money and has a job thanks to mobile apps. By 2020, the app economy could double in size to $101 billion, according to market researcher App Annie.
Among advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new Sensor Tower Q3 “Mobile Advertising Atlas,” which tracks “share of voice” leaderboards for these platforms: Facebook, Instagram, Google and Pinterest.
Looking to make money from—or better monetize—your app via in-app purchases? To succeed in this multi-billion dollar business, which has grown by the tens of billions since the early in-app purchase days of 2013, you’ll need to win over a small but active segment of smart device owners.
Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to start your day. Whether it’s finding your way to a meeting, logging your fitness routine, or even adding the cost of that latte to your weekly budget.
Globally, 16-24 year olds spend an average of 7.5 hours per day online with mobile devices representing 43% of their online time- these findings in PayFort’s infographic on Global WebIndex’s media consumption report provides a perspective to ongoing debates in the media industry about the future of traditional media.
Approximately 18 million iOS users in the United States have turned on Apple’s “Limit Ad Tracking” feature in settings, effectively preventing advertisements within apps from being targeted directly at them and their browsing habits.
Criteo, a performance marketing technology company, says in its 2016 State of Mobile Commerce Report that the Asia Pacific region has been an mCommerce powerhouse for a few years now, driven by multiple device ownership in developed markets like Hong Kong, Japan, Singapore and Taiwan.
Advertising platform Smaato has released its Q2 2016 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. Americas continue to lead growth in mobile advertising, with stronger year-over-year Q2 2016 growth (+130%) than in Q1 2016. In APAC, China was the notable stand-out, with a +931% growth in Q2 2016 versus Q2 2015.
With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for connecting online. Traditionally, businesses have implemented web analytics to track and understand their internet users.
These trends will shape the ecommerce industry this year Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S. To stay ahead of the game or to grow your online business, you need to benchmark against the latest growth rates, both for overall business in a category for