Mobile advertising and discovery platform InMobi has used its unique access to millions of consumers to delve into their shopping habits and has released some interesting data on its blog on how people shop on their mobile devices.
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
Mobile app owners and developers have much to worry about beyond just developing their app. To make an app an ongoing success, app owners and developers need to know how to monetize their app, the right marketing strategy and the reason why people install or uninstall their app. The answers often boil down to employing
Read More…
Let’s take a look at the trends that could shape the mobile industry this year. Here are the expert predictions for 2016.
The mobile revolution has changed the face of commerce and in present times, mobile ads form the backbone of any marketing campaign. Unfortunately, mobile ad fraud is costing a fortune to many mobile marketers who are already tight roped on marketing budgets.
Mobile isn’t about you, your product or your brand. Mobile is about reaching your prospects, customers and audience where, when and how they want to interact with you. This isn’t a new message. (Check out 2016 data)
“Given the challenges of the ever-evolving app ecosystem, Mobile App marketing has become instrumental to ensure a successful app. Mobuzz has identified the 10 Best mobile app marketing companies who through best practices and cutting edge technology in app marketing have empowered their clients with marketing and promotional strategy, “The list emphasis that those mobile app
Read More…
“Mobile strategies based on sound data are a must-have these days as nearly 30% of affiliate sales are occurring on mobile devices,” said CJ Affiliate Strategic Insights Director Sandrine Thompson.
