Top 5 Tips to Boost User Engagement
Consumers are turning mobile savvy, and in turn, app centric. Most online activity happens on mobiles through apps and yet 80% of the apps in this competitive world struggle to get even 1000 downloads.
Top 5 Strategies to Improve Mobile App Rankings in App Stores
One cannot help but notice the mobile revolution that has taken the world by storm. Most of the world is now hooked on to mobiles and a greater part of online activity on mobiles is not through browsers, but apps.
Infographic: The State of Mobile Usage & Advertising in the U.S.
In this infographic with Adweeks, we’ve brought together all the most important changes in a single infographic to highlight the areas needing attention how smart phones are being used in the United States.
Interview – Insights on Location-Based Advertising with Yoose
Location data is all the rage right now. Mobile advertisers have been keen to utilize geo-data to improve audience insights and drive better campaign results. Indeed, as mobile consumers are becoming more demanding, location data has the power to foster personal and in-the-moment engagement. But how accurate is location targeting really? Let’s hear from Yoose
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Mobile Marketing 2016 – What Works And What Won’t?
As smartphones take over every aspect of our lives, there is no staying away from the mobile revolution, or well, the app revolution. With most of the world’s population owning at least one mobile, and many of these users spending a minimum of 4 hours on their mobiles daily, mobile marketing is a staple for
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Top 5 Tips to Increase Revenue via In-App Advertising
Creating an app is only the first part of an app developer’s journey. It is the second part – marketing the app – that decides the future of any app. App developers now understand the importance of marketing their app effectively and usually keep aside marketing budgets to drive their app’s promotion. However, most apps
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App Monetization With Rewarded Video [PDF]
Video marketing is big business as corporations increasingly shift their budgets from TV ads to online content. A recent study showed that rewarded videos can boost your IAP (In App Purchases) revenue: 4.7% of players who watched a rewarded video made an IAP – 6X more conversions than from those who did not. In addition to the cost
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Top 5 Mobile Marketing Strategies to Improve User Retention
When it comes to the mobile app business model, user retention is crucial for the longevity of any development team. Retention makes the difference between a really successful application and one that is popular but burns bright and short. Here, mobile marketing has to play its role perfectly so that the users do not just
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