Infographics – Global Advertising Expenditure 2016 – 2018

Since it began in the mid-1990s, internet advertising (both desktop and mobile) has principally risen at the expense of print, according to mxmindia. Over the last ten years internet advertising has risen from 6% of total global spend in 2005 to 29% in 2015. Meanwhile newspapers’ share of global spend has fallen from 29% to
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How Much Are Advertisers Ready to Pay for Installs? [PDF]

With hundreds of thousands of apps available for download on various app marketplaces and the challenge for advertisers are to find the right consumers for their app or game, companies have turned to pay-per-install advertising campaigns to help consumers discover and download their apps. Mobile pay-per-install advertising is extremely valuable to companies who do it
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Top 10 Global Mobile Affiliate Networks

An Affiliate Network is an aggregator of many different types of traffic. Rather than placing an SDK (software development kit) on its publisher’s platform, it provides all necessary tools for running campaigns (tracking links, creative etc.) to its publishers who will run it on all different types of media sources: apps, mobile web, media buyers and
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