In this E-Interview, Yodel Mobile & team will discuss on the challenges faced by app developers/marketers. They have also shared a few handy tips for developers/marketers and a bit on what works in the business.
Performance based advertising allows advertisers to pay only when they see actionable results. Being a very practical form of marketing, performance-based advertising is growing in popularity especially in the realm of Internet and mobile marketing.
As the number of smartphone users is all set to cross the 5 billion mark by the year 2019, there is no doubt that the surest way to reach the audience is through their mobile. Mobile marketing has surely arrived with a loud bang, and is here to stay and grow for years to come.
Since it began in the mid-1990s, internet advertising (both desktop and mobile) has principally risen at the expense of print, according to mxmindia. Over the last ten years internet advertising has risen from 6% of total global spend in 2005 to 29% in 2015. Meanwhile newspapers’ share of global spend has fallen from 29% to
Read More…
With so much buzz & attention shifting towards mobile phones & tablets, the mobile advertising space is seeing a sharp upward trajectory. Here’s an interview of Bidsopt and team on how mobile advertising as an industry is evolving. Below is the interview
With hundreds of thousands of apps available for download on various app marketplaces and the challenge for advertisers are to find the right consumers for their app or game, companies have turned to pay-per-install advertising campaigns to help consumers discover and download their apps. Mobile pay-per-install advertising is extremely valuable to companies who do it
Read More…
Upgrades and in-app purchases aren’t the only ways to earn money from a program that’s free to download, of course. Many developers choose to go the old fashioned route and sell space in their apps to advertisers.
An Affiliate Network is an aggregator of many different types of traffic. Rather than placing an SDK (software development kit) on its publisher’s platform, it provides all necessary tools for running campaigns (tracking links, creative etc.) to its publishers who will run it on all different types of media sources: apps, mobile web, media buyers and
Read More…
