Your mobile app can turn into a lucrative business. All you have to do is monetize your mobile traffic right — that includes choosing reliable monetization partners and ensuring that ads being served without hampering user experience. Let’s talk about what every mobile publisher should know: the pros and cons of different integration types, the
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Did you know that over 300 million games were downloaded on both iOS and Google Play in 2016 with downloads on Google Play 13 times more than iOS downloads. It is estimated that mobile game downloads will touch 5.3 billion by 2020 and the mobile gaming revenue will touch $1.1 billion in the same
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Mathieu Derval, Product Manager at AdSecure In the second quarter of 2017, Kaspersky Lab detected 1,319,148 malicious installation packages on mobile which is almost as many found in the two previous quarters. As we enter 2018, one of the key trends in mobile advertising is the increased use of malware and ransomware. With this constantly
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Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused. As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an
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You’ve created an app, your own little “baby” that you’ve set free into the enormous digital atmosphere and with the endless possibilities of monetization, it’s difficult to navigate your way through the sea of solutions.
Hi there, hustlers! We are proud to announce we’re rolling out our new branding!
A successful app is an engaging one; one that has the users returning regularly for more, enjoying their time spent on the app each time they log in. Apart from generating revenue through in-app purchases and marketing, apps also play an important role in building client loyalty and increasing the retention of your brand. Today,
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Sujoy Ghosh, Co-founder & COO of DataCultr Mobile Analytics – Do you think that Mobile app developers/Marketers making full use of such tools?
